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Winning in the Age of AI: the Growth Playbook for Chemical Companies

Join Dan Futter, Chief Commercial Officer at Dow, and Chris Musso, Senior Partner at McKinsey, for a practical conversation on how AI is reshaping commercial growth in the chemical industry. You’ll hear how leading companies are moving beyond AI hype and using better product data, digital discovery, and AI-enabled workflows to improve how customers find, evaluate, and buy chemical products.

Dan Futter

Chief Commercial Officer

Chris Musso

Senior Partner

Jay Bhatia

Founder & CEO

WHAT TO EXPECT

How AI is changing chemical buying behavior: Understand how customers are using AI-assisted search to discover products, compare options, and evaluate suppliers before they ever speak with sales.
Why product data is becoming a growth asset: Learn why clean, structured, and contextualized product content is critical for making chemical products discoverable, machine-readable, and commercially useful.
Where AI can create real commercial impact: Explore practical use cases across lead qualification, customer engagement, content optimization, application-fit guidance, and sales workflow automation.
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ABOUT THE SPEAKERS

Dan Futter

Chief Commercial Officer

ABOUT DAN

Dan Futter is Chief Commercial Officer at Dow, where he leads Customer Experience and Marketing/Sales to drive a more customer-centric, digitally enabled business. He previously led the development and launch of Dow.com’s e-commerce platform and has spent over 30 years in the materials industry leading commercial transformation.

Chris Musso

Senior Partner

ABOUT CHRIS

Chris leads McKinsey’s Rocky Mountain Region and its Global Chemical Practice. With a PhD in Engineering Systems and expertise in AI-driven digital growth, he has helped transform development and marketing processes with several clients in the chemical industry. Previously, Chris served as President of Polaris’ off-road vehicles division, overseeing $4 billion in revenue and achieving over 10% annual growth.

What is DigiChem Dialogues?

In an era where digital technology is reshaping the chemical industry, the journey toward effective digital transformation is both exciting and challenging.

At Agilis, our engagement with industry leaders has revealed a fascinating insight: while the journey is unique for each, the challenges encountered are remarkably similar. This shared experience forms the cornerstone of our initiative, “DigiChem Dialogues” — A dynamic forum designed to unite industry experts in a collaborative exploration of digital transformation.

Join Us