DigiChem Dialogues On-Demand

Omnichannel Excellence & AI-Driven Innovation: Transforming Customer Experience at Henkel

Listen in to this incredibly insightful episode featuring Sebastian Förster, Customer Experience Centers Activation Manager at Henkel. Sebastian brings deep expertise in orchestrating tailored, innovative customer experiences at Henkel’s state-of-the-art digital and experience centers, including the Inspiration Center Düsseldorf and global digital hubs.

Sebastian Förster

Customer Experience Manager

Jay Bhatia

Founder & CEO

What to Expect:

Customer Experience & Innovation at Henkel: See how Henkel creates immersive, value-driven customer journeys and high-impact experiences by blending digital touchpoints, physical spaces, and actionable feedback.
Omnichannel Marketing & Engagement: Discover Henkel’s approach to uniting digital and physical B2B marketing, delivering personalized storytelling, and engaging stakeholders through hybrid formats and social media.‍
Digital Transformation: Learn how Henkel is driving cultural change, cross-functional collaboration, and digital enablement to stay ahead in a rapidly evolving B2B landscape.
AI in Customer Experience, Marketing & R&D: Explore real-world applications and boundaries of AI-powered personalization, marketing automation, and digital innovation—featuring digital agents like Albert.

Sebastian Förster

Experience Centers Activation Manager

ABOUT SEBASTIAN

Sebastian Förster, Manager of Customer Experience Activation at Henkel Adhesive Technologies, develops and delivers immersive customer journeys and experiences at the state-of-the-art Inspiration Center in Düsseldorf. With over a decade of experience in CX, digital marketing, and innovation, Sebastian is passionate about bridging physical and digital experiences to create meaningful, co-creative engagements with customers. Recognized as one of Henkel's #FacesOfHenkel and named Corporate Influencer of the Year 2025, he brings a unique perspective on how AI, omnichannel strategies, and human-centered design can transform B2B relationships.

What is DigiChem Dialogues?

In an era where digital technology is reshaping the chemical industry, the journey toward effective digital transformation is both exciting and challenging.

At Agilis, our engagement with industry leaders has revealed a fascinating insight: while the journey is unique for each, the challenges encountered are remarkably similar. This shared experience forms the cornerstone of our initiative, “DigiChem Dialogues” — A dynamic forum designed to unite industry experts in a collaborative exploration of digital transformation.

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